Find out more about BFUK Craft Gin and how it came to be.
First things first, how do you even pronounce BFUK? Glad you asked! It’s “/bɪˈ fʌk/”.
BFUK is an acronym that we dreamt up – an adjective that means be bold, free, unique and kind. Looking back over the years, we’ve subconsciously lived the BFUK ethos, and you could say our life story is underpinned by BFUK.
We are bold. In everything we do, we always ask why not? We are free and have the freedom to do something that pushes us from our comfort zone. We are unique. Our idea of what family is makes us unique. We are kind. In everything we do, we always lead with kindness. We know everyone has their own personal struggles, which are no bigger or smaller than yours.
Dare to be bold.
Embrace being free.
Strive to be unique.
Always be kind.
Live to be BFUK. Live as BFUK.
Our back story in a nutshell
November 2018
While we were away for a weekend, our good friend and mentor Deon Behrens decided he wanted a funky T-shirt design to stock at Modern & Tribal. We knew nothing about fashion but Deon was convinced we’d come up with something.
And we did. Four letters. B. F. U. K. Bold. Free. Unique. Kind.
We sourced T-shirts from a local supplier and created our very own, although basic design. BFUK went into production and was soon available exclusively at Modern & Tribal.
2019-2021
It was a good few years and a good few runs of BFUK T-shirts before the Covid-19 pandemic and the impact of the lockdown was felt. Deon was forced to close his store (it’s now online). We thought this was the end of BFUK – and for a few years, it was. But there was always a spark and we spent many evenings – through lockdown – talking about what the next chapter would be.
We’d often dreamed about launching a craft gin but it seemed like an idea that was a little too out there. Still, we kept revisiting our dream. Under the infamous alcohol prohibition of lockdown, an alcohol brand seemed more and more out of reach. And, if we’re completely honest, far-fetched.
2022
Until January 2022. Although still in lockdown, we once again put the idea of a craft gin back on the table. We spent months researching our options and conducting our own market research. More time was spent refining the brand and perfecting the product. In June 2022, we bottled our first batch of BFUK Fynbos Gin.
Alcohol is not for sale to persons under the age of 18. Don’t drink and drive. Enjoy responsibly.